Analysis of the Consumption Concepts of Guangdong People: Cultural Factors Behind Frugality
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Analysis of the Consumption Concepts of Guangdong People: Cultural Factors Behind Frugality
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People from Guangdong are known for being "good at making money, good at saving money, and good at living." Many outsiders exclaim, "Why are people from Guangdong so wealthy yet so frugal?" Behind this lies both the inheritance of historical culture and considerations of the current economy.
1 The Influence of Traditional Hakka Culture and Cantonese Culture
Guangdong is a major province of immigrants, among which the Hakka people particularly emphasize frugality. Their ancestors migrated multiple times and understood the difficulties of life, thus forming a family tradition of "saving and being frugal." Many Hakka people still retain the habit of "saving when possible, repairing instead of replacing." In addition, although Cantonese culture is known for its commercial prosperity, the business society emphasizes careful budgeting, and many Cantonese merchants adhere to the philosophy of "small capital operation, low profit and high sales," advocating rational consumption without extravagance.
2 Business Tradition: Earning Money is Not Easy, Spending Must Be Cautious
Guangdong has been a commercial hub since ancient times, especially after the reform and opening up, when the Pearl River Delta became one of the most economically active regions in the country. However, the people of Guangdong understand that "business can have profits and losses," and even the wealthy do not easily squander their money. They value investment returns and prefer to spend money on improving their quality of life rather than blindly comparing luxurious consumption.

3 A Consumption Concept of Making Full Use of Resources
The frugality of Guangdong people is not stinginess, but practicality. For example, many families in Guangdong enjoy "soup boiling," which is not only healthy but also makes full use of ingredients; the "takeaway culture" is deeply rooted, ensuring that no food is wasted; "reuse of old items" is also a common phenomenon in the lives of Guangdong people, where old clothes, old furniture, and even appliances are used for as long as possible.
4 Urban High Consumption Pressure Promotes Smarter Spending Among Guangdong People
Although Guangdong's economy is developed, the cost of urban living is high, especially in places like Guangzhou and Shenzhen, where housing prices are expensive and living pressure is significant. Therefore, many Guangdong people have developed the habit of rational consumption. For example, in Guangzhou, many young people enjoy group buying, price comparison, and using coupons, which not only reflects a frugal lifestyle but also embodies smart consumption.
5 "Saving Money is Also a Way of Making Money"
People in Guangdong not only know how to make money but also how to make their money "work for them." They enjoy investing, such as buying property, running small businesses, and stock trading, while saving expenses and allocating money to more valuable places. Therefore, they remain cautious about daily consumption, using the money saved for more meaningful investments.
Conclusion
The frugality of Guangdong people is not "stinginess," but a wise way of living. They understand that wealth is hard-earned, so they cherish it, budget carefully, and ensure that every penny spent is valuable. This pragmatic consumption concept is a key reason why the people of Guangdong can continue to prosper and thrive.
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