【潮滚潮流】从旧物改造挣到盆满钵满，这几个设计品牌是怎么做到的？

高街品牌与设计师品牌的潮流融合 #生活乐趣# #生活日常# #时尚穿搭技巧# #时尚潮流趋势#

上海大学巴黎国际时装艺术学院：成立于2003年，拥有十多年办学资历，被外界誉为”上海时装界的黄埔军校“，巴黎《欧洲时报》评价其为“中国内地第一家全面引进法国服装教育模式的高等学府”。

上海大学巴黎国际时装学院∣MOD'ART SHANGHAI

巴黎纽约专家撰稿，中英对照图文并茂。

独家资讯权威点评，天下时尚这里最早。

杜绝浪费——已成为当下最潮的流行趋势，怀旧的同时还兼具前途与钱途。在时尚变革倡导者的大力推动下，慢时尚正日渐脱离大规模生产的概念，欲与高街时尚消费狂潮一较高下。少数神奇的人在最最令人意想不到的地方脑洞大开，将便宜货和特价商品转变成全新的时尚宝贝。

时尚行业，在相关统计中被列为对地球污染最严重、最为有害的领域之一，我们对此事实也颇感震惊。不过，好几个可持续品牌反而受此启发，开始加快创新的步伐，努力生产推出新产品；另一部分人则选择在日常中转变态度，旨在减少浪费，重振国内市场 ，引导人们用更有意义的方式来看待审美。

时尚界正悄然兴起一场节俭之风，将量贩产品变成个性化单品，让我们一起来认识下引领这场变革的三个最具突破性的时尚品牌。

Marli

当Marli创办者Amélie Prêtre在巴黎最好的时装屋周围到处转悠之时，她看着这些时装屋的一个个垃圾箱突然想到了一个绝妙的主意，用多余的面料来做定制包包。光有想法是远远不够的，这个法国新兴品牌很快便付出了实际行动，为市场提供了大量的就业机会，雇佣了城市里的残疾人劳动力并帮助他们培养相关的技能。该品牌的产品独树一帜，都是根据所得面料来源进行设计，有些面料从旧物中所得，有些则是从废弃面料箱中翻找出来的，还有一些则源自这座时尚之都各个工作室的捐赠。设计的灵感通常来源于每一块面料的独特性，每一款设计都是对经济发展的赞美，从垃圾堆里拯救出那些特殊之物，对其进行重新改造，赋予其全新的用途。

Reformation

我们都听说过回收旧物，但若是人们丢弃的服装呈现出了新的外观时又该叫什么呢？Reformation，正好与一个洛杉矶服装品牌同名，该品牌正在逐渐改变人们对回收服装的看法。眼下该品牌正致力于在服装生产中采用那些未售出或前人未曾使用过的面料。Yael Aflalo一手创办了该品牌，她曾经为城市旅行者(Urban Outfitters)品牌设计私人服装系列。如今Rhianna， Karlie Kloss 和 Jeanne Damas可都是这个品牌的忠实朋友。Reformation正试图用新品面料生产并推出时尚系列服装，旨在倡导低碳生活和将人类的水污染尽可能将至最低，同时诚恳地向人们解释每一件服装是如何对地球产生影响的。

Wolf & Lamb

试想Sophie Amorouso 依旧坚持走再利用复古时尚风，那么或许她的品牌可能看起来就会有些像超级炫酷的夹克品牌Wolf & Lamb。Wolf & Lamb创始人Alison Reynolds 正在全美范围内寻找那些失而复得的设计，尤其想要未使用过的，不被看好的可爱皮革制品。从父母的真皮夹克服装系列中得到灵感的Reynolds 推出了带有当代元素的旧式个性化单品和颇有现代风的解构主义设计。大力支持环保主义的她，在每一款廓形设计中融入了可持续发展的元素，还为社区的人们提供了就业机会。如果你想要寻找一件经典款黑色摩托夹克，或是白色赛车外套，或是超级舒适柔软的焦糖色麂皮小风衣，那么到Wolf & Lamb挑挑看准没有错，定能挑到一件超越潮流本身，各季节通用的单品。

以下为

英语原文

SSustainable report - The luxury upcycling brands changing sustainable fashion

Waste not, want not – it’s the newest fashion trend that’s borrowing from the past to inspire the future. Motivated by Fashion Revolution activists, slow fashion, or anti-trend collections are moving away from the constructs of mass production in a bid to snap high street fashion out of its consumerist coma. Turning bargain bin rejects and factory off cuts into sartorial diamonds from the rough, a rare subset of sartorialists are finding inspiration in the most unexpected of places…

Motivated by the shocking statistics that mark the fashion industry as one of the most polluting and detrimental businesses on the planet, a breakthrough subculture of sustainable brands are innovating to create clothing with a difference. Working to reduce waste and revitalise domestic markets with up-skilling initiatives, a more thoughtful approach to everyday style is helping to create a more meaningful attitude towards aesthetics.

Turning by-products into statement pieces, the fashion world has got a thrifty new attitude. Check out the three breakthrough brands leading the charge…

Marli

Rooting around in the bins of Paris’s finest couture houses, Marli’s founder, Amélie Prêtre, stumbled on a fabulous idea. Creating bespoke bags out of unwanted fabric, the French Kickstarter brand isn’t just making something out of nothing, they’re also giving people opportunities to aspire, offering employment and skills to the city’s disabled workforce. One of a kind in every way, each piece from Marli is dutifully designed based on fabrics that are found in old fripperies, dug out of discarded fabric bins and donated by ateliers from all over the fashion capital. Inspired by the opulence and originality of each fabric, every design is an ode to economy; saving something special from the trash heap and reworking it for its new purpose.

Reformation

We’ve all heard of reclaimed vintage, but what do you call it when an unwanted garment takes on a wholly new appearance? Reformation. The brand based out of Los Angeles that is changing the idea of upcycled clothing, Reformation is attending to the swathes of unused or unsold fabric with an edgy, millennial vibe. The brainchild of Yael Aflalo, a woman who used to spend her days creating private collections for Urban Outfitters, the retail giant dissident now counts cool girls like Rhianna, Karlie Kloss and Jeanne Damas as loyal friends of the brand. Offering an honest explanation of how each piece has impacted the planet, with the aim to lower the carbon and water footprint to zero, Reformation is creating fashion-conscious collections from deadstock fabric with serious A-lister potential.

Wolf & Lamb

Imagine if Sophie Amorouso had stuck to re-purposing vintage fashion, maybe her business might look a little something like Wolf & Lamb, the badass biker jacket brand with a difference. Scouring the United States in the search for lost and found designs, Alison Reynolds wants your unused and underappreciated leather lovelies! Inspired by her parents’ collection of authentic leather jackets, Reynolds preserves the provenance of old-skool statement pieces with a contemporary edge, deconstructing designs with a modern fit. Embracing a green point of view, each silhouette is unpicked and put back together in the heart of L.A, improving its sustainability status and providing jobs within the community. Whether you are hunting for a classic, black motorcycle jacket, a sharp, bright white fringe racer, or a super soft, caramel suede mini trench coat, you will be selecting a one-of-a-kind, luxury leather item; one that transcends trends and serves all seasons.

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